How to create the perfect video case study
Many of our clients have told us they wanted to create video for a while before they called us but they didn’t know where to start.
One of the easiest ways is to create a video case study of your client. It’s become a speciality of ours so here are some of our secrets to help you create the perfect video.
- Choose a client who likes you and knows your work! It sounds obvious, but there’s nothing worse than trying to force people to say things they don’t want to. Ideally your client will wax lyrical about your product or service so tee them up before hand. Don’t forget it’s quite flattering to be asked to speak on camera.
- Ask for three people to interview, at least one of which is a woman. Trust us, this format works. If you have someone who’s nervous or who can’t speak very well on camera we have more footage to work with in post production.
- Ask your video production company to use two cameras. With two camera angles you can edit more easily and create a better looking film.
- Always check your audio with the camera operator. You want nice clean audio that you could use to narrate the final video (pro tip) whilst showing b-roll.
- Allow you camera operator enough time to set up including lighting and check the background to your shot. We prefer to use a shallow depth of field and not a wall as a background. This creates that newsroom look that is so much more professional. See our tips on how to look good on camera for your interviewee as well. Remember, we’re here to make them look good!
- Vary where you stand to interview people. Typically in our videos you don’t hear the interviewer in the final video but simply standing on the other side of the camera for interview #2 will make a big difference when you come to edit.
- Vary the backgrounds. That makes things look more interesting. Sometimes the interviewee looks better in a certain setting e.g. if you’re interviewing an executive you might think about a power setting near their desk.
- B-roll makes the video. We usually do this after we’ve interviewed people because then we can match the b-roll to what our interviewees were talking about. This is the footage of the things that they’re talking about, their office, people at work, having a meeting, producing the product etc
- Don’t talk over them! It’s really important in post production that you just let your interviewee talk and leave nice gaps. Short answers are better than long answers and don’t be afraid to ask them to do it again if you don’t like the take or if there is background noise.
- Motion Graphics. Another pro-tip, but add some nice motion graphics at the start and end and include a lower-third (the title bar that you see appear when someone speaks for the first time). It makes the video look so much better.
Need some inspiration? Here are a couple of our case studies that use this exact format to get results. One day’s filming, two days in edit. Great film for marketing that your customers will love!
If you were wondering which shoot the photo at the top of this post is from it was for the Lord Mayor of London interviewing young people about their ambitions for a future career. Watch the video here.
If you have any tips or questions let us know in the comments below