Commissioned by the Strategy Director of London Councils and Dr Deirdre Hughes, this video was planned, filmed and edited within a week ready for the launch of Boris Johnson’s #100hour pledge to support a new London Ambitions Career Offer. The Lord Mayor of London launched the campaign at City Hall, London by Tower Bridge on the 25th June 2015 and featured our video.
Over 30% of children in London are considered to be living below the poverty line and 1 in 4 children drop out of sixth form education (16-18 year old academic study known as A-Levels in the UK and which is the more popular route to gain entry to University).
Dr Deirdre Hughes and the local authorities have been working for three years on what a practical solution to these problems could be and there is a seven point plan including the pledge that all London young people will receive at least 100 hours of experience of the world of work by the age of 16.
We talked to nine young people from Southwark, Hackney and Islington to find out what they thought as well as Yolande Burgess, strategy director at the London Councils and Jack Morris OBE, who runs the London Enterprise Panel and is Chairman of the Business Design Centre Group.
Our Video featured in a BBC News report for BBC London