Bayern Munich vs Freekickerz

Filmed at the FC Bayern Munchen (Bayern Munich) Säbener Strasse training ground in Munich, we went behind the scenes to pitch world class footballers against Freekickerz, a Youtube collective with over 2 Million subscribers for bwin via sports marketing agency WWP in Vienna, Austria.

Xabi Alonso has won it all. The World Cup with Spain, Champions League with Liverpool and the Bundesliga with Bayern Munich. Dante plays for Brazil including in the last world cup so they are at the top of their game. We set up a free-kick challenge against Konzi and Marco from FreeKickerz. What’s interesting about this project is that the client, bwin tapped into an already large audience on Youtube via Freekickerz. They decided not to use paid promotion online so the 400,000 views in three weeks are organic or genuine views.

  • Date: 04/24/2015
  • Categories: Advertising, Social
  • Client: bwin
  • URL:
  • Producer: Ralph Cochrane
  • Director: Matt Snyman